Sunday, April 19, 2015

Kose IndiBlogger Meet | Launch of #SpaWake

It's better late than never, so finally here's my post for the Kose-Indi meet. As usual Indiblogger meet was fun-filled, not a single moment of boredom one can have there. This meet was special because it happened after almost 9 long months and moreover it was an exclusive "invite-only" meet. It was all about meeting fellow bloggers, delicious food, few drinks, non-stop chit-chatting and of course KOSE.. KOSE.. & KOSE!

I reached at the venue around 5.30 i.e. The Hyatt Regency, New Delhi. As I entered in there, I saw some people were registering for the meet, few were having coffee and others were just networking. With over 150 bloggers actively and enthusiastically participated and had a great time socializing with like-minded people who share the same passion for writing.

The meet started with Anoop's great words, laughter all across the hall, people shaking hands because they gave us a task. The task was to collect anything personal from the fellow bloggers and the twist was they cannot return it, isn't it an interesting way to mingle with others? Well, I wonder how do they always find such new and amazing ways to entertain us, moreover manage to never have a dull moment. Kudos to IndiTeam. Well, I managed to collect 14 personal items, stood second and that's why I got a chance to talk about my blog in '30 seconds of fame'. Here's a list of things I collected-

List of personal items that I collected from fellow bloggers.

Right after all these activities, a descriptive introduction about the company was given by the Team KOSÉ.

Here's a little about the company - Kosé is a Japan based cosmetic and beauty brand famous all across the world. It's a 40 years old skincare company and biggest one in Japan with over 450 billion yen market value. They are the one who introduced first beauty serum in 1975 and also the proud inventors of first powder foundation in the year 1976. For having a quality product range, they have won the prestigious Deming Prize which is Japan's national quality award for industry. Kosé has a partnership with many famous brands like Lóreal, marie claire, adidas skin protection and many more. It is one the companies which is growing rapidly in the skincare industry. India is the 26th country where they have launched their products.

After 3 years of research and many surveys on getting to know the requirements of Indians, they launched SPAWAKE. This range does not have any fruits or harsh chemicals, Spawake has seaweed called Laminaria Japonica extract, which makes it new and innovative from all the present skin care brands currently dealing in India. Their current investment in India is of 400 million rupees and also the products will be made in India and inspired from Japan. As of now their product line include fash wash, face mask, scrub, fairness cream for day and night and a fairness gel.

After all the information, the face of the product i.e. the brand ambassador of Kosé India was revealed. It is bollywood's one of the talented and gorgeous actress Aditi Rao Hydari.She was wearing a long sequin gown and was looking all beautiful. She praised the product and also talked about the underwater shoot for the advertisement. Then we had a chance to talk to the Kosé team and aditi rao hydari where they answered all the questions bloggers asked them about and then there was a musical event.

Around 9 the dinner was served, the hall was filled with the aroma of delicacies, sound of glasses clinking, people cheered and happy faces all around. We also got a hamper from the team Kosé, which included a huge wooden box and it had all the Spawake products that they launched and it also had a towel handkerchief, a hand-mirror and a 8GB pendrive. Isn't it awesome?! Indeed. Later sharp at 10, I boarded my Indibus which was arranged by the Indiblogger team and they dropped me home safely in time.

The very next day I tried their products, they were very light on the skin and to be very honest I really like the facewash, it's non lathering and because it has seaweeds, it gives a very fresh feel. It is definitely worth to give it a try. As Myntra is their official digital partner, you can buy SPAWAKE range from there online.

Here are a few pictures from the event:

Beautiful Hyatt.. Isn't it?

All the officials of Team Kosé.

All the items I've collected moment. 
My '30 seconds of fame' moment.

The team!
Their success graph going UP..UP & UP!

Aditi Rao Hydari - The Brand Ambassdor!

The Musical Event. 
The Hud-Hud moment. 
The whole SPAWAKE Kit.

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  1. That certainly seems like a lovely experience! :)

  2. Hello there, You have done a fantastic job. I’ll certainly digg it and personally suggest to my friends.

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